Analysis- Usage of Mobile and Wireless Technology by New Zealand Business Users12 December 2004
This study examines the usage and adoption of mobile and wireless technology among New Zealand business users. It discusses New Zealand businesses' spending on cellular services, device use, preferred wireless service providers, and satisfaction.
"The New Zealand business wireless market remains largely untapped implying that there is significant growth potential. Future adoption plans however do not appear to be particularly strong, with 54.3% of the respondents indicating no plans to adopt. There is however a potential market opportunity with those respondents who are still evaluating the technology. The key message for service providers is therefore to take advantage of this segment of the market through market education and improving awareness," says Jane McPherson, market analyst, Software and Services Research, IDC New Zealand.
In This Study
Methodology
Executive Summary
Situation Overview
Penetration of Mobile Phone Use
Figure: New Zealand Mobile Phone Use by Company Size Segment, 2004 (%)
Figure: New Zealand Mobile Phone Users' Total Penetration, 2004 (% of Respondents)
Table: New Zealand Mobile Phone Users' Vertical Penetration, 2004 (% of Respondents)
Figure: New Zealand Mobile Phone Users' Vertical Penetration, 2004
Mobile Phone Services Spending
Figure: New Zealand Mobile Phone Spending per Month, 2004
Figure: New Zealand Mobile Phone Services Spending by Vertical, 2004
Figure: New Zealand Mobile Phone Services Distribution of Spending, 2004 (% of Responses)
Voice Services
Figure: New Zealand Level of Interest in Call Management Features of Mobile Phones, 2004
Short Message Service Usage and Preferences
Figure: New Zealand Short Message Service Usage and Preferences, 2004
Multimedia Message Service Usage and Preferences
Figure: New Zealand Multimedia Message Service Usage and Preferences, 2004
General Packet Radio Service/Mobile Data Usage and Preferences
Figure: New Zealand General Packet Radio Service/Mobile Data Usage and Preferences, 2004
Figure: New Zealand Advanced Mobile Functions Level of Interest, 2004
Third Generation Perceptions
Figure: New Zealand Importance of Third-Generation Mobile Phone Capabilities to Businesses, 2004 (% of Respondents)
Mobile Device Usage and Preferences
Figure: New Zealand Mobile Device Use and Intentions, 2004
Suppliers
Figure: New Zealand Mobile Phone Supplier Market Shares, 2004 (% of Respondents)
Figure: New Zealand End-User Spending Towards Each Mobile Phone Supplier, 2004
Figure: New Zealand Mobile Phone Supplier Switch Factors, 2004
Wireless LANs and Hotspots
Figure: New Zealand Wireless LAN Stage of Adoption, 2004 (% of Respondents)
Figure: New Zealand Wireless LAN Application Use, 2004
Figure: New Zealand Reasons for Not Adopting Wireless LANs, 2004 (% of Responses)
Figure: New Zealand Hotspot Adoption, 2004 (% of Respondents)
Enterprise Mobility
Figure: New Zealand Percentage of IT Spending Towards Enterprise Wireless and Mobility Projects, 2004
Future Outlook
Mobile Services
Wireless Services
Essential Guidance
Actions to Consider
Related Research
Synopsis
For more information visit http://www.researchandmarkets.com/reports/c11005
Laura Wood
Senior Manager
Research and Markets
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Source: PR Web
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