Aplix and TAT Form Strategic Partnership to Bring a More Compelling User Experience to Mobile Phones

17 June 2005

Aplix Corporation (Headquarters: Shinjuku-ku, Tokyo; CEO: Ryu Koriyama) announced today a strategic partnership with TAT AB (Headquarters: Malmö; CEO: Ludvig Linge) to create a new breed of mobile phone user interfaces and experiences in an effort to maximize the value of Java technology for the wireless industry.

Aplix's JBlend™, an industry-leading Java™ platform, and TAT's Kastor, a popular and powerful graphics engine, will create a combined platform that will finally realize the full potential of Java on mobile phones. It is intended that this resulting collaboration will enable handset manufacturers and wireless operators the ability to change the user experience via themes that can be downloaded to the mobile phones. These themes would alter the look-and-feel of the mobile phone, allowing for more customization by wireless operators, handset manufacturer, or even the end user.

"Operators have been requesting specific look-and-feel customizations for the mobile phones on their networks for years," said Wesley Kuo, President and CSO of Aplix. "This collaboration will enable these customizations to be done quickly and easily, dramatically reducing the time to market for new products. In addition, providing the ability to create new services that generate increased revenue while leveraging their existing investments in Java."

"The partnership is about more than just the integration of JBlend and Kastor. The companies also plan to launch new products and services based on projects that are currently under co-development," said Ludvig Linge, CEO of TAT. "There is a lot of information that people want access to on their phones, but in the current generation of mobile phones it is difficult, if not impossible to use. Aplix and TAT are planning to change this paradigm and give the market a solution that enables mobile phones a more compelling user experience."

The two companies have already started development projects and it is anticipated that prototype versions will be available around the end of Q2 2005.

About Aplix Corporation

Aplix Corporation is the global leader in deploying Java technology in mobile phones. Aplix was first established in 1986 and has been a Sun Java licensee since 1996. Aplix was publicly listed on the Tokyo Stock Exchange (Mothers) in 2003. On August 24, 2004, Aplix and the Taiwan-based company iaSolution finalized the integration of the corporations.

Headquarters: Tokyo

Regional offices: San Francisco, Munich, Taipei, Shanghai, Beijing, and Singapore

For more information, please visit: www.aplix.co.jp/ and www.iasolution.net/

About the JBlend Platform

The JBlend platform is the de facto solution for running Java applications and services in consumer electronics devices, including mobile phones. The platform has been licensed by over 30 companies as of December 2004.

JBlend technology:

-- Sets the pace by maintaining market leadership through
innovation.
-- Has proven results, enabling first-to-market deliveries
for our customers.
-- Over 112 million mobile phones and consumer electronics
devices have been shipped with JBlend as of March 2005.

About TAT AB
TAT is a Swedish software technology and design company offering products and services to differentiate and enhance the user experience of mobile devices. The business focus is on graphical user interfaces and through a combination of genuine technical and aesthetical competence TAT enables clients to push the visual limits of mass market phones as well as feature phones. The company was founded in 2002 and is self-funded.

For further information about TAT, please visit: www.tat.se

JBlend and all related trademarks thereto are trademarks or registered trademarks of Aplix Corporation in Japan and other countries.

Java and all other Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

All other product or service names are the property of their respective owners.

Press Contact
Akiko Sharp Doi
Aplix Corporation
Email: pr@aplixcorp.com
Phone: +1-415-558-8800
http://www.aplix.co.jp/

SOURCE: Aplix Corporation