Aprimo Announces APEX Award Winners at Aprimo Marketing Summit 200512 October 2005
Aprimo, Incorporated, the industry leader
in Enterprise Marketing Management (EMM), today announced the winners of the
Aprimo Excellence (APEX) Awards, an annual award that highlights innovative
use of the Aprimo Marketing(TM) suite to improve the precision, discipline and
performance of marketing. The winners were honored last night during the APEX
Awards dinner at the Aprimo Marketing Summit 2005, the company's yearly
customer conference currently underway at Disney's Yacht and Beach Club
Resorts in Orlando, FL.
The APEX award recognizes outstanding customer deployments of Aprimo
Marketing products that provide users a marketing edge on their competition by
enhancing marketing planning, financial management, production management,
fulfillment and delivery of marketing assets, campaign management, online
marketing, and lead management.
Recipients of this year's APEX award include:
-- Cingular Wireless, the largest wireless company in the United States,
has used Aprimo Marketing to achieve its goal of tracking direct
marketing activities in a centralized system. By eliminating
duplicate systems, Cingular is increasing campaign throughput by
25 percent, leading to higher revenues, and reduced overhead costs.
-- Kronos Incorporated, the most trusted name in workforce management,
has used Aprimo Marketing as a catalyst to enhance customer
communications and to foster greater discipline and accountability in
the marketing production and financial management process. As a
result, Kronos was able to increase productivity by quickly isolating
promotional spend toward specific product areas or company objectives.
-- Warner Bros. Entertainment, the division of Warner Bros. that markets
and distributes theatrical film releases in the U.S. domestic market,
has used Aprimo Marketing to better track media spend at a local
market level. This combined with existing box office data allows WB
Media to adjust media buys to maximize effectiveness of advertising
spend.
"Having a strategic role as the Enterprise Marketing Management platform
powering the marketing efforts of our customers, we take great pride in
recognizing and celebrating their successes," said Bill Godfrey, president and
CEO of Aprimo. "This year's APEX recipients are premier examples of the
marketing innovation and leadership we continually deliver, and we are
delighted to honor them as part of our annual Marketing Summit program."
Aprimo's Marketing Summit showcases its best-in-class marketing technology
programs, best practices and industry thought leaders from financial services,
media and entertainment, retail and consumer goods, manufacturing,
pharmaceutical and technology industries. Additional information about the
Aprimo Marketing Summit 2005 is available at http://www.aprimo.com/summit/ .
For more information on Aprimo Marketing, contact Aprimo at 1-877-8APRIMO
or via email at info@aprimo.com .
About Aprimo
Aprimo, Incorporated is the leading provider of software and services that
enable marketers to manage the business of marketing-achieving excellence in
execution, gaining managerial visibility and control across the extended
marketing organization and creating more demand for products and services.
Aprimo is delivering value to many industry-leading companies in a variety of
industries, including Bank of America, Cingular Wireless, Home Depot, Merrill
Lynch, Pfizer and Warner Bros. Entertainment. Aprimo is headquartered in
Indianapolis, and has offices throughout North America and in London. Visit
http://www.aprimo.com for more information. Aprimo is a registered trademark
of Aprimo, Incorporated. All other trademarks and registered trademarks are
the properties of their respective owners.
Source: PR Newswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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