Bagels for Your Cell Phones; Select Bruegger's & Verizon Wireless Stores in Massachusetts Team Up

23 April 2005

Starting on Earth Day, April 22, and running through the end of May, anyone who donates a no-longer-used cell phone at participating Verizon Wireless Communications Stores will get a coupon for a half dozen bagels redeemable at any Bruegger's bakery-cafe location.

Participating Verizon Wireless stores include:
Avon, MA 1 Harrison Blvd. (508) 894-6200
Boston 101 Arch Street (617) 946-0500
745 Boylston Street (617) 266-9000
Braintree South Shore Plaza (781) 843-7900
Cambridge 100 CambridgeSide Place (617) 679-0700
Chestnut Hill 13 Boylston Street (617) 738-2600
Everett Gateway Plaza (617) 780-6898
Hanover 1800 Washington Street (781) 829-1700
Peabody 262 Andover Street (978) 573-6300
Saugus 180 Main Street (781) 941-6100

Verizon Wireless stores collect wireless phones and accessories year round through the Verizon Wireless HopeLine(SM) program. The phones are recycled in an environmentally friendly way or sold for parts. Older, unsalvageable phones are disposed of through an EPA-certified salvage company. Proceeds, in the form of working phones and cash, from recycled and refurbished phones are given to domestic violence shelters to help victims break away from violent and abusive relationships.

"Most people have at least one old wireless phone sitting in a drawer somewhere in the house. Whether you're motivated by bagels, Earth Day or helping a victim in need, we encourage everyone to recycle their no-longer-
used wireless phones rather than throw them away," said Bob Stott, President of Verizon Wireless' New England Region. "It may seem a small act, but it pays big dividends for those in need."

"By partnering with the Verizon Wireless HopeLine program, Bruegger's is helping two important initiatives -- encouraging recycling and raising awareness about the pervasiveness of domestic violence. Each of us at
Bruegger's is committed to being a caring neighbor in the communities that we are a part of," said James Greco, Chief Executive Officer, Bruegger's Enterprises, Inc.

2005 is the 10 Year Anniversary of the Verizon Wireless HopeLine program. In the last year alone, Verizon Wireless collected more than half a million used wireless phones. The company has donated over $4 million in monetary and other contributions to domestic violence shelters and prevention programs as a direct result of consumers recycling their phones through the HopeLine program.

Visit http://www.verizonwireless.com/HopeLine for more information about HopeLine.

Coupons for the half dozen Bruegger's Bagels are limited to one per person with the donation of a no-longer-used wireless phone to the Verizon Wireless HopeLine program, at the stores listed, through May 31, while coupon supplies last.

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 43.8 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information at http://www.verizonwireless.com. To receive broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc. is a leader in the quick, casual restaurant segment with 245 neighborhood bakery-cafes in 17 states. Bruegger's menu features a wide variety of authentic boiled and baked bagels, fresh-made
salads, carb-friendly wraps, stone hearth breads, hearty soups, specialty and deli made sandwiches, desserts, unique coffee blends and original cream cheese in an assortment of flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont. For more information, please visit http://www.brueggers.com.