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Bell marks 20 years in wireless with new Kids Help Phone speed-dial access #6868

23 July 2005

Bell Canada today announced a national mobile speed-dial access number for Kids Help Phone as part of celebrations of its 20th anniversary in wireless. Dialling #6868 from a Bell Mobility cellphone will automatically connect callers, free of charge and anonymously, to the professional counsellors at Kids Help Phone.

Kids Help Phone is Canada's only bilingual, toll-free, 24-hour anonymous and confidential telephone and Web counselling, referral and information service for children and youth. Calls to #6868 will be anonymous and will not
show up on callers' bills.

"We've accomplished so much during these twenty years and we want to give back to the community by making it easier for youth to connect with Kids Help Phone," said Robert Odendaal, Bell Mobility CEO.

"Bell Mobility's launch of enhanced wireless access to Kids Help Phone is another positive step in ensuring that every child in Canada has knowledge of, and access to, our important services," said Graham Lute, Vice President of National Marketing and Fund Development for Kids Help Phone.

Bell is a founding partner of Kids Help Phone and sponsors its largest annual fundraising event, the Bell Walk for Kids Help Phone, which raised $2.1M in 40 communities in 2005.

"On our twenty year anniversary, we say thanks to our loyal Canadian customers for allowing Bell Mobility to succeed as a wireless innovator; we look forward to continuing to lead the way in wireless for the next twenty
years," added Odendaal.

As part of its anniversary celebration, starting July 20, Bell Mobility is also inviting all subscribers across Canada to download up to twenty free polyphonic ringtones and phone screensavers. Until July 22, users can simply launch their Mobile Browser and go to Download It then More Ringtones or More Screensavers, and choose the Mobility BDay category.

About Kids Help Phone

Kids Help Phone manages two vital services to help Canadian children and families. Kids Help Phone (1-800-668-6868 / www.kidshelpphone.ca ) and Parent Help Line (1-888-603-9100 / www.parenthelpline.ca ) are Canada's only national, bilingual, toll-free, 24-hour, anonymous and confidential phone and web counselling, referral and information services for children, youth, parents and caregivers. Each and every day, the professional counsellors at Kids Help Phone and Parent Help Line help more than 1,000 kids by providing the immediate, caring support and information Canadians need - all day and every day of the year.

About Bell Canada

Bell Canada, Canada's national leader in communications, provides connectivity to residential and business customers through wired and wireless voice and data communications, local and long distance phone services, high speed and wireless Internet access, IP-broadband services, e-business solutions and satellite television services. Bell Canada is wholly owned by BCE Inc. For more information, please visit www.bell.ca .



For further information: Nessa Prendergast, Bell Canada Media Relations, (416) 581-3311, 1-888-482-0809, nessa.prendergast@bell.ca

Source: Groupe CNW



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