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Businesses Can Now Send Text Messages to Their Customer's Cell Phones

27 March 2005

SMS Media Group (SMSMG) has launched a web-based service that businesses can use to send SMS (short message service) text messages, directly to their customer's cell phones. The user-friendly, service (http://www.smsdelivery.net) is accessible to anyone with an internet connection.

Businesses can set up an account for a small activation fee, and then pay for the SMS messages they use. Using a strict double opt-in process to ensure privacy and anti-spamming, SMSdelivery.net enables organizations to build an opt-in mobile database of customers wishing to receive communications on their cell phones. SMSdelivery.net can broadcast messages based on the customer's demographic profile or personal preference for the type of information they wish to receive.

SMS is being used by businesses all around the world to send announcements, alerts, promotions, offers, reminders, and more. It has proven to be highly effective in generating repeat business, rapid response and heightened brand awareness. "Our platform is a mobile CRM system that creates, delivers, and reports on text message campaigns in real time," states Gary Brooks, CEO of SMSMG.

SMSdelivery.net offers its users comprehensive guidelines for respecting their customers’ cell phones, as cell phone users do not want to receive too many messages from one particular company. It’s important that the recipient perceives the content to add value. Businesses should keep in mind that users are charged a few pennies by their carrier for each message received.

Companies must follow strict ethical guidelines when using SMS as a communications or marketing tool. The key ethics in SMS are: 1.) a user must opt-in to receive SMS; 2.) a business should only send the specific SMS content that a subscriber has signed up to receive; 3.) User's must be able to easily unsubscribe; 4.) Adopt a mobile privacy policy to protect the user's cell phone number.

SMSMG's SMSdelivery.net platform is a white label solution that can be integrated with any business' web site. Messages can be delivered across all wireless carriers in North America.

To learn more or to set up an account go to http://smsdelivery.net.

Source: PR Web



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