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Cingular GoPhone Gets Personal With Broader Data Services

7 April 2006

The most innovative and feature-rich prepaid wireless service in the industry, GoPhone (R) from Cingular Wireless, has further distanced itself from its cookie-cutter competition.


In a new data offering unique to the industry, Cingular announced today at CTIA Wireless 2006 the addition of its newly enhanced Media Net to the GoPhone "Pick Your Plan" service. Unlike other offerings in the industry, GoPhone MEdia Net offers customers buckets of data which means Cingular GoPhone customers do not have to pay daily charges or per kilobyte rates for prepaid data.


The new data plan is part of a trio of expanded offerings which also includes Cingular World Connect and VoiceDial.


"With these additions, Cingular's GoPhone customers have at their fingertips just about everything a postpaid customer has -- with the exception of a long-term contract," said Glenn Lurie, President of National Distribution, Cingular Wireless. "We're leading an evolution in the prepaid industry by giving GoPhone customers a wealth of choices in selecting the phone and plan that's right for them."


New GoPhone Features


GoPhone "Pick Your Plan" customers can now choose any of the following add-on services, namely:


- MEdia Net Features Package - MEdia Net allows customers to quickly


retrieve online information on their wireless phones. With just one or


two clicks on the phone's keypad, customers can gain access to news and


entertainment headlines, sports scores, financial quotes, local


weather, and more. Additionally, customers can add their favorite


categories and headlines right on their home page, and spend less time


looking for their favorite information and entertainment. Four MEdia


Net packages are available, for as low as $4.99 per month.


- Cingular World Connect - Customers receive international calling at


rates steeply discounted from non-package rates. The package cost is


$3.99 per month.


- VoiceDial - Customers can quickly, easily and conveniently access their


address book phone numbers to call friends and family, simply by


speaking their name. The package cost is $4.99 per month.


About GoPhone


GoPhone consists of two unique service offerings, "Pick Your Plan" and "Pay As You Go." These offerings provide consumers the option of a plan that comes with predictable monthly payments or a traditional prepaid solution.


Both GoPhone plans offer most of the same great features as traditional Cingular Wireless plans. Also, any Cingular phone is available for GoPhone customers, or they can choose from several pre-packaged GoPhone options. Additionally, Cingular GoPhone users on select plans can enjoy free mobile-to- mobile calling, giving them unlimited talk time with friends on Cingular's 54- million subscriber base for free.


"Pick Your Plan" is different than any other no long term contract prepaid option in the industry because users have the convenience of a monthly payment without having to sign a long-term contract.


Some benefits include:


- Users can choose between four plans, ranging from $29.99 to $69.99 per month and receive up to 650 minutes per month with unlimited Nights and Weekends, and unlimited Mobile to Mobile calling to all 50 Million Cingular customers, all with no annual contract, credit check or start-up fees. Number of minutes available will vary and is based on customer's location and actual usage.


- Simply establish an automatic monthly payment with a credit card, debit card or checking account that will take place the same day every month. Payments are always the same amount.


- As consumers use their phone, minutes are deducted from the GoPhone account without having to buy a prepaid card


- Keep your unused balance every month with Rollover(R) Balance(TM), adding to the freedom and flexibility of GoPhone.


About Cingular Wireless


Cingular Wireless is the largest wireless carrier in the United States, serving 54.1 million customers. Cingular, a joint venture between AT&T Inc., formerly SBC Communications Inc., (NYSE: T), and BellSouth Corporation (NYSE: BLS), has the largest digital voice and data network in the nation -- the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details on the company are available at http://www.cingular.com/. Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://www.cingular.com/newsroom.

Source: prnewswire



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