Creative Unveils Revolutionary Wireless Headphone Technology for Zen Micro MP3 Players7 January 2005
Creative (Nasdaq: CREAF - News), a worldwide leader in digital entertainment products for PC users, today announced that it will preview a new wireless headphone technology for MP3 players at the 2005 Consumer Electronics Show. Creative will preview its Zen Micro MP3 player with wireless headphone technology based upon the Aura LibertyLink® LL888 chipset in the South Hall, exhibit #36228 in the Las Vegas Convention Center.
"The Zen Micro has outclassed the competition with cooler looks and superior features. With the introduction of a new, revolutionary Creative wireless headphone that uses magnetic induction technology instead of the usual RF radiation genre, we can capture increasing market demand in the two hot categories of wireless technology and digital audio," said Mala Sharma, director of product marketing at Creative.
The Zen Micro is the first product to feature the LibertyLink LL888 chipset, enclosed in the product belt clip. Future products across several different Creative product lines can also deliver the same wireless audio playback experience. The key difference for the listener using Creative products with the LibertyLink LL888 chipset is Aura's unique, patented magnetic induction communications technology for stereo audio. This technology provides a superior experience over the Bluetooth(TM) solutions for several reasons, including:
-- Less interference than with Bluetooth solutions which operate and can
interfere with other technologies also operating in the 2.4 GHz band,
such as WiFi, cordless phones and microwave ovens;
-- Superior battery life of up to 30 hours of continuous playtime from a
single AAA battery;
-- No audio delay, to avoid out of sync A/V when streaming stereo from
portable video players.
With the Aura technology, users enjoy the freedom from headphone wires that catch on a jacket or bag, within a small space of less than six feet surrounding the listener. By confining the space for wireless transmission, the Aura technology prevents interference with other wireless solutions or other users of the same technology in confined spaces.
Creative will demonstrate the Zen Micro featuring the Aura LibertyLink LL888 wireless technology from Thursday, January 6 through Sunday, January 9 at CES. More information on Zen Micro MP3 player accessories will be posted in coming months to www.us.creative.com.
About Creative
Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed MuVo® and Zen portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.
This announcement relates to products launched in the United States. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. MuVo and Sound Blaster are registered trademarks of Creative Technology Ltd. in the United States and other countries. All other brand names are trademarks of their respective owners.
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Source: Creative
Source: PR Newswire via Yahoo
All trademarks and copyrighted information contained herein are the property of their respective owners.
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