Get Your Traffic to Go: Traffic.com Launches Wireless Web Site

Traffic.com, Inc. (Nasdaq: TRFC), the leading provider of personalized traffic for drivers coast-to-coast, has launched a wireless Web site, available at http://mobi.traffic.com, specifically developed with on-the-go drivers in mind. Through any handheld wireless device, 120 million drivers in 50 metropolitan areas can access Traffic.com's industry leading, free, real-time traffic information when and where they need it.

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Traffic.com's WAP site is specifically designed to display traffic content for easy navigation on mobile phones and devices. It features accurate, up-to-the-minute traffic information including travel times, vehicle speeds, delay times, and accident reports. Users can access basic city-wide traffic information or their own personalized reports. To receive personalized information, users can register at http://www.traffic.com and then create and save their daily commutes or weekend travel routes through the MyTrafficTM suite of free services.

Traffic.com's MyTraffic offerings include customized traffic reports and alerts delivered via phone call, e-mail, and text message. Users can save up to 20 regularly traveled routes and schedule up-to-the-minute traffic reports for those drives when, where and how they want. Also, for traffic information on-demand, drivers can call Traffic.com's free traffic hotline at 1-866-MY-TRAFC (1-866-698-7232) or text their drive name or city code to TRAFC (87232).

"Traffic now joins the most requested information services on the wireless Web such as news, weather and sports," said Robert N. Verratti, chief executive officer, Traffic.com. "The Traffic.com wireless Web site joins the ranks of other dominant WAP publishers like The Weather Channel, CNN, and ESPN."

With the addition of this new mobile delivery option, Traffic.com continues to deliver the multi-platform, in-the-moment consumer messaging power advertisers want and need. Mobile WAP advertising placements offer yet another powerful Traffic.com branding opportunity for advertisers. Brand sponsorships, with one-click direct-connect capabilities, allow advertisers to sponsor real-time traffic updates for consumers in 50 metropolitan areas across the U.S.

About Traffic.com

Traffic.com(R) is the leading provider of personalized traffic information for drivers coast to coast. Through the industry's most comprehensive data collection infrastructure, Traffic.com offers consumers real-time customized traffic reports in 50 metropolitan areas. These personalized consumer reports are complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via web, wireless device, radio, television, and in-vehicle navigation systems. Traffic.com's ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, multi-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's list of business partners includes AOL, Comcast, Garmin International Inc., Microsoft, NAVTEQ, The Weather Channel(R), and XM Satellite Radio.

Forward-Looking Statement

This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.

Traffic.com and the Traffic.com logo are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners.