Hip Interactive updates on some of its hottest upcoming games27 January 2005
Hip Interactive Corp. (TSX:HP - News), Canada's leading provider of electronic entertainment, including video games, PC games, accessories and movies, announced today that Playboy: The Mansion has shipped to retail outlets throughout North America. Developed by Cyberlore Studios, Playboy: The Mansion is a lifestyle simulation game that allows players to live the charmed life of Playboy visionary Hugh Hefner and will be available for the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft and PC systems. As virtual 'Hef', players call the shots for Playboy Magazine, throwing elaborate parties for glamorous guests and developing business relationships to grow the empire. For more information on Playboy: The Mansion, please visit www.playhef.com.
"We are thrilled to have this highly anticipated game delivered to our retail partners," remarked Arindra Singh, President and CEO of Hip Interactive. "We have received countless good reviews on the game and we are looking forward to very positive sales results as the public now gets a chance to become Mr. Hefner."
In addition, the North American publisher of Pariah, Groove Games Inc. of Toronto, Ontario, has announced that the launch date of its highly anticipated video game, Pariah, initially to be available on Xbox and PC platforms, will be released to retail on May 3, 2005. Hip Interactive had expected that Pariah would release in March 2005, however, it was determined that May was the optimum time to release the game. Hip Interactive Europe, as publisher of Pariah in Europe and Australia/New Zealand, will release the game accordingly to ensure the maximum impact of a simultaneous worldwide release.
"While we are disappointed that Pariah will not ship by the end of our fiscal year, March 31, 2005, we are very excited about the quality of Pariah and the interest it is receiving at retail and by gamers," commented Mr. Singh. "We believe that Pariah will be a huge game for Hip."
With respect to Hip's other marquee title, Stolen, such title is now set to launch in Europe on PC and Xbox® on March 11, 2005 and in North America on March 22, 2005, subject to receipt of gold master approvals.
Finally, further to Hip's announcement to work on a series of video games based on the work of popular cult horror director George A. Romero, Hip announced that its fast-growing publishing division, Hip Games(TM), has signed an agreement with Kuju Entertainment (AIM:KUJ) for the development of the first game in the series. The game, which title is yet to be announced, will be developed for consoles and PC at Kuju's development studio in Surrey, United Kingdom, and is expected to be released in the back-half of fiscal 2006.
"With George A. Romero's cult following among horror fans, a property of this pedigree deserves a first class developer," said Mr. Singh. "This is what we are offering all horror fans with the signing of high-profile developer Kuju Entertainment."
About Playboy Enterprises, Inc.
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Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates Playboy.com, a leading men's lifestyle and entertainment Web site.
About Cyberlore Studios
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Based in Northampton, Massachusetts, Cyberlore Studios, Inc. has been creating great, award-winning games for over a decade. Cyberlore's mission is to create games that focus on providing fun and innovative play. The company also values its employees, offering them an open, healthy and fun workplace along with great benefits. For more information about Cyberlore Studios and their games, please visit their website at www.cyberlore.com.
About Groove Games
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Headquartered in Toronto, Canada, Groove Games is a global publisher of interactive entertainment software. Groove partners with leading developers to deliver great games for avid gamers everywhere. Currently Groove is publishing Digital Extremes' cutting-edge new first-person action game, Pariah as well as co-publishing the highly anticipated multi-platform game, Playboy: The Mansion. For more information visit www.groovegames.com.
About Hip Games(TM)
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Hip Games(TM) (www.hip-games.com), Hip Interactive's Publishing division, leverages the Company's existing distribution infrastructure to move up the video game supply chain. Hip has entered into distribution and publishing arrangements with publishers and developers from around the world. The licenses give Hip the exclusive right to publish and/or distribute PC and video game titles in North America, with Hip Interactive Europe acting as the publishing and distributing arm of Hip Games(TM) in Europe. As well, with the acquisition of ARUSH Entertainment, Hip has acquired all of ARUSH's rights to current projects, including the highly anticipated title "Playboy: The Mansion(TM)" and the "Fear Factor: Unleashed(TM)" video games.
About Kuju Entertainment Ltd.
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Kuju Entertainment, one of Europe's leading independent game developers on console, PC and wireless platforms, operates four studios in the UK and has been creating top-rated games for over fourteen years. Kuju maintains specialist console/PC divisions in the action, strategy/tactical, racing and lifestyle genres as well as separate divisions for wireless development and conversion projects.
Recent games worked on include the hit titles Call of Duty: Finest Hour for Activision, Warhammer 40,000: Fire Warrior for THQ, Train Simulator for Microsoft and Crash Twinsanity for Vodafone.
Kuju is also a leading publisher of wireless Java games. Kuju Entertainment is a wholly owned subsidiary of Kuju plc. Kuju plc is listed on the Alternative Investment Market (LSE AIM: KUJ). www.kuju.com
About Hip Interactive Corp.
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Hip Interactive (www.hipinteractive.com) is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip Games(TM), and accessories, branded as Hip Gear(TM). The Company distributes all first party products, including SCEA, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol "HP".
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Source: Hip Interactive Corp.
Source: http://biz.yahoo.com/prnews/050126/to090_1.html
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