Ingenio and Third Screen Media to Support AskMeNow Mobile Advertising Platform, AdSwers28 June 2006
AskMeNow, a wholly owned subsidiary of Ocean West Holding Corporation (OTCBB: OWHC), today announced an agreement with Ingenio, Inc., the leading provider of Pay Per Call(R) advertising, and Third Screen Media, a leader in web-based mobile ad management, to advertise through AdSwers, an innovative advertising program that provides highly targeted messages incorporated within the answers to queries from AskMeNow customers.
AskMeNow is the only service that allows its users to ask any question using natural language and receive a specific, relevant answer to their question in moments on their cell phone or wireless PDA. With AdSwers, answers will come back to customers in a much richer format and will allow for multiple advertisers per message to implement campaigns that include graphics, hyperlinks and other multi-media. Advertisers will soon have the ability to target their message on a wide choice of related categories, then hone their placements based on user interests, location and timing.
Through its partnership with Third Screen Media and its TSM Network, AskMeNow is gaining the ad placement infrastructure support of one of the mobile advertising industry's leaders, helping to manage the sale and placement of high quality graphical advertisements in the AdSwers program.
Additionally, by incorporating Ingenio Pay Per Call listings into the AdSwers program, AskMeNow will become one of a select group of wireless search solutions to help connect Ingenio Pay Per Call advertisers to qualified mobile consumers.
"We think we have tapped into what will be the best user experience not only for AskMeNow customers but for advertisers as well," says Jeffrey Mahl, Chief Revenue & Content Officer of AskMeNow.
"Pay Per Call advertising is emerging as a primary ad model for mobile search," said Marc Barach, Chief Marketing Officer of Ingenio. "We're looking forward to working with AskMeNow to continue to put our advertisers in front of qualified consumers -- wherever they may be."
AskMeNow is continuing to expand its advertiser base with individual advertisers as well as partnerships with other advertising services like those of Ingenio and Third Screen. Advertisers interested in participating in AskMeNow's AdSwers program should email advertisers@askmenow.com for more information.
About AskMeNow
AskMeNow, a wholly owned subsidiary of Ocean West Holding Corporation, is the easiest, most convenient way to access information on the Internet or from local content from your cell phone or mobile PDA device. The first mobile lifestyle network, AskMeNow utilizes its proprietary technology to offer a natural language based interaction and dynamic content provision platform designed for simple and quick information retrieval. Through relationships such as the one previously announced with Rogers Wireless, Canada's leading wireless carrier, the Company generates revenues through per usage fees and one to one contextual mobile advertising sponsorships. AskMeNow launched officially in November 2005. The Company is based in Irvine, California. Please click on www.askmenow.com for more information.
About Ingenio
Ingenio, Inc. combines the telephone and the Web to help businesses and individuals capitalize on today's voice-based commerce opportunity. Ingenio adds value to communications with a broad spectrum of v-commerce solutions, including the industry-leading Ingenio Pay Per Call(R) Network, Live!Advice(TM) Directories and Ingenio's new division, Ether(TM), all of which enable individuals and businesses to acquire new customers and grow revenue. Founded in 1999, Ingenio is a profitable company with customers and partners in both America and Europe, including AOL, InfoSpace, Microsoft, YellowPages.com, MIVA, Inc. and the IRS. Headquartered in San Francisco, Ingenio produces 20 million minutes in paid v-commerce transactions each quarter. Pay Per Call(R) is a registered trademark of Ingenio. Please visit www.ingenio.com for more information.
About Third Screen Media
Third Screen Media is a marketing technology company that enables advertising for mobile phones and wireless devices. Third Screen Media created the TSM Network, the world's largest, single-source mobile ad network and developed MADX, the only web-based, mobile ad management and delivery platform that connects advertisers, publishers and carriers.
Forward-Looking Statements
This press release contains certain statements which are not historical or current fact and constitute forward-looking statements within the meaning of such term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include AskMeNow becoming one of the first wireless search solutions to offer the Pay Per Call(R) platform to mobile advertisers. There statement involve known and unknown risks, uncertainties and other factors that could cause the actual financial or operating results of the Company or AskMeNow to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Such forward looking statements are based on our best estimates of future results, performance or achievements, based on current conditions and the most recent results of the Company and AskMeNow. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms may, will, potential, opportunity, believes, belief, expects, intends, estimates, anticipates or plans to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.
For further information: AskMeNow Media Relations Andrea Vaccaro, 949-861-2590 avaccaro@askmenow.com or AskMeNow Investor Relations AGORA Investor Relations http://www.agoracom.com/IR/AskMeNow OWHC@Agoracom.com
Source: newswire
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