On the Road to Better Connectivity in Retail

22 March 2006

The key to success in the Retail Wireless Infrastructure market depends on effectively optimizing functional roles across technology domains and providing one-stop complete suites or providing easily intergraded solutions.

New analysis from Frost & Sullivan (http://www.autoid.frost.com ), reveals that the World Retail Wireless Infrastructure Market earned revenue of $2.70 billion in 2005 and estimates to reach $6.73 billion in 2012.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of the World Retail Wireless Infrastructure Market then send an e-mail to Tori Foster - Corporate Communications at tori.foster@frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state and country. We will send you the information via email upon receipt of the above information.

Wireless is a powerful enabling technology that promises to transform the retail ecosystem, provided it is coupled with the business processes and IT infrastructure that help improve performance. Hence, vendors must recognize the potential value of wireless in the store environment early and move aggressively to support the retail industry through research, involvement in industry-standards organizations and customer pilot projects. Most vendors are equipping themselves to help retailers make an incremental transformation of retailers' businesses to an integrated environment.

"Wireless technology is definitely not nascent and has proved it could be extremely beneficial to retailers, and moving on with future advancements, it could well be used favorably in conjunction with other technologies like RFID," notes Frost & Sullivan Research Analyst Shyam Krishnan.

The technology faces a relatively lesser number of challenges or issues as compared to a nascent technology like RFID, and hence, retailers have more faith in the ROI that wireless infrastructure promises if implemented.

"Without too many vendors focusing on tapping the Asia Pacific (under- penetrated) markets, the awareness of the business benefits is low in some of these regions, though awareness that the technology exists, is prevalent," says Shyam. "The awareness factor plays a significant role, since this would be the first step towards the retail industry picking up speed in these quarters. With more global retailers setting up shop here, the scenario is likely to change."

The vendors are getting involved with these efforts and more vendor alignments with these global organizations could see these technological issues sorted out at the earliest.

The World Wireless Infrastructure Market in Retail is a part of the 9212 subscription service. This study provides an overview and outlook for the market and has been segmented into the World Retail Wireless Infrastructure market, the North American Retail Wireless Infrastructure market, EMEA Retail Wireless Infrastructure market and the Rest of the World Retail Wireless Infrastructure market. This research includes detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com .

World Wireless Infrastructure Market in Retail

A909-11

Contact:

Tori Foster

Corporate Communications - North America

P: 210.477.8448

F: 210.348.1003

E: tori.foster@frost.com

Magdalena Oberland

Corporate Communications - Europe

P: +44 (0) 20 7915 7876

F: +44 (0) 20 7730 3343