PassAlong Networks Announces New Division, PassAlong Mobile6 September 2006
PassAlong Networks(TM), an innovative leader in the digital media marketplace, announced today the formation of a new division, PassAlong Mobile, to develop and deliver wireless, mobile and home connected media solutions within its expanding digital media ecosystem.
PassAlong Mobile will be headed up by senior PassAlong executives Brad Edmonson and Kevin Gorman, both of whom are pioneers in mobile technology. Edmonson spent 16 years with Sprint before undertaking entrepreneurial endeavors in the digital media space, while Gorman's background includes holding executive positions at SkyLynx and StarCom Wireless.
"We are committed to enabling the delivery of quality content to connected consumers who want their music and videos anywhere, anytime and on any device," said PassAlong Networks CEO Dave Jaworski. "Our PassAlong Media Services Engine and Web Services Architecture have included direct to device mobile solutions for more than a year and it is now time for us to apply more resources to expand upon our early innovations with the creation of the PassAlong Mobile division. We are fortunate to have two high-level executives with mobile media backgrounds to lead this division."
The formation of PassAlong Mobile comes a year after the company pioneered Connect-to-Consumer(TM) transfer of protected content from one WiFi-enabled portable device to another. The player-to-player media transfer, during which digital rights management remains completely intact, was first demonstrated with PassAlong's Media Services Engine in conjunction with the SoniqCast SoniqSync(TM) Platform. Meanwhile, Connect-to-Consumer provides consumers with a legitimate solution for sharing music recommendations through PassAlong's Passing-and-Points(TM) program, which enables them to earn points toward future purchases when a recommendation results in a transaction.
"The combination of PassAlong's extensive digital media catalog and Connect-to-Consumer technology will enable users to consume media on their own terms, without being tethered to traditional computer-centric solutions, and greatly enhance their digital media experience," said PassAlong Mobile executive Kevin Gorman.
PassAlong Mobile will oversee the company's porting of existing Web and client applications into the wireless domain including its popular OnTour(TM) concert finding application and Concert-of-the-Future(TM) initiative. The inaugural Concert-of-the-Future featured Platinum-selling country artist Brad Paisley during his Time Well Wasted tour. For his January 22, 2006 show in Winnipeg, Manitoba, the MTS Centre was converted into an 802.11 WiFi-enabled arena, allowing for on-demand delivery of exclusive, value-added content to any wireless device including backstage interviews and photos.
About PassAlong Networks
PassAlong Networks is an innovative developer of digital media services designed to enhance the Connected Consumer Ecosystem. PassAlong's B2B2C technology engine provides four key services for the digital media marketplace: StoreBlocks(TM) offers a variety of store-building tools to enable clients to provide their end-consumers with a library of more than 2 million licensed songs and the powerful music referral system, Passing-and- Points; freedomMP3(TM) provides interoperability for digital media files across-multiple platforms and devices while promoting a balance of artist rights and media empowerment for both content creators and consumers; OnTour(TM) connects fans to detailed, accurate and relevant concert notifications; and Speakerheart(TM) enables artists to seamlessly upload, promote and sell their digital music. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information, visit http://www.passalongnetworks.com.
PR Contacts:
Skip Franklin
PassAlong Networks
B: 615.425.5999
press@passalongnetworks.com
Kim Hughes
The Blueshirt Group
B: 415.516.6187
kim@blueshirtgroup.com
Source: prnewswire
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