Samsung Recognized With Technology Marketing Award at CTIA WIRELESS 2006; 'World in Your Hand' Sculpture Honored as Effective Outdoor Marketing Tool9 April 2006
Samsung announced today that its "World in Your Hand" phone sculpture was selected as a winner in the Outdoor Promotions category of the Technology Marketing Award at CTIA WIRELESS 2006.
This awards program is design to reward excellence in marketing communications and to give recognition to CTIA WIRELESS 2006 exhibitors who have demonstrated creativity and innovation while promoting a wireless product or service.
Samsung's "World in Your Hand" sculpture features a 10-foot-tall bronze hand holding a wireless phone, which displays live camera images and multimedia content on its working screen. This sculpture, installed at Dallas/Fort Worth (DFW) Airport's new international Terminal D in July 2005, is an extension of an ongoing global marketing program by Samsung to place these "World in Your Hand" phone sculptures at major international airports worldwide.
"We're proud that our 'World in Your Hand' sculpture at DFW Airport has been recognized for its effectiveness in communicating Samsung's brand and product leadership," said Peter Skarzynski, senior vice president, Samsung. "We're able to greet a broad international audience with this eye-catching piece and connect with them by providing entertaining content on the oversized screen."
"Marketers are always looking for more innovative ways to cut through the clutter and reach consumers," said Robert Mesirow, vice president and show director for CTIA WIRELESS. "We are proud to reward marketing professionals who displayed a high level of creativity in the execution of their campaigns. On behalf of CTIA, we congratulate Samsung on this accomplishment and look forward to their continued innovation in the field of outdoor communications and promotions."
More than 80 applications were submitted and reviewed by a panel of recognized members of the media, industry analysts and executives, as well as select show attendees. Products were judged on originality and creativity, ease of use, overall appeal, clarity of message and recall value. Award recipients were announced today in a ceremony at the Las Vegas Convention Center during the CTIA WIRELESS 2006 show.
About Samsung Telecommunications America
Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, see STA's website at http://www.samsungwireless.com .
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit http://www.samsung.com .
About CTIA WIRELESS 2006
As the premiere global event representing the complete wireless, mobile computing and wireless Internet industry and the largest wireless show in the world, CTIA WIRELESS 2006 brings together all industries within the communications ecosystem and all those affected by wireless technology for three days of intense learning and networking. Visit http://www.ctiawireless.com .
CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. Visit http://www.ctia.org .
Source: prnewswire
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