Sarnoff H.264 Silicon IP Now on ARM Processors for High-Quality Video on Mobile Devices6 October 2005
Sarnoff Corporation and ARM (LSE:ARM); (Nasdaq:ARMHY) today announced that
the latest H.264 silicon IP codecs which enable video on mobile devices, are
now available on ARM(R) processors. The codecs enable PDAs, cell phones, and
other portable devices to encode, decode, and display vivid, high-resolution,
full-motion video for teleconferences, movies, and other business and
entertainment uses.
Sarnoff is demonstrating the codecs on ARM hardware at the ARM
Developers' Conference in Santa Clara, CA., Oct. 4-6 (booth 913), and at the
Fabless Semiconductor Association (FSA) Suppliers Expo & Conference in San
Jose, CA., Oct. 5-6 (booth 414-416).
The codecs, part of Sarnoff's line of SelectCores(TM) silicon IP, were
implemented on the ARM processor using ARM RealView(R) ESL tools with
MaxSim(TM) technology, part of the ARCHITECT Series.
"We chose the ARM RealView ARCHITECT design tools with MaxSim technology
because they gave us the most efficient implementation of our IP on the ARM
platform, and because they let us model our customer's SoC design in detail
even before manufacture, thereby minimizing their risk," said Sandip Parikh,
product development manager, Sarnoff. "The RealView virtual prototyping tools
helped our teams in Princeton, New Jersey, and Bangalore, India, to create
the optimum system-on-chip solution."
RealView ARCHITECT tools with MaxSim technology are used to create and
deploy SystemC-based virtual prototypes of complex SoCs," said Thomas
Kettler, business development manager, ESL Tools, ARM. "Our RealView ESL
tools run on multiple platforms to meet customer needs for SoC architecture
exploration and pre-silicon software development. ARM provides complete
system solutions with ARM IP and tools invented, designed, developed and
tested together. Sarnoff knew that the finished product would be compatible
with our processors and take maximum advantage of their performance."
Sarnoff's H.264 silicon IP draws low power for long battery life. It also
includes hardware-based accelerators for maximum flexibility and scalability.
By choosing which accelerators are implemented, users can optimize the
cost/power tradeoffs to the specific device being designed. This allows them
to customize device performance and maintain brand differentiation.
The IP also enables software or hardware to be used interchangeably for
given functions. Device makers can freely integrate proprietary technology
with the IP to enable specific functions or boost performance.
About ARM
ARM designs the technology that lies at the heart of advanced digital
products, from wireless, networking and consumer entertainment solutions to
imaging, automotive, security and storage devices. ARM's comprehensive
product offering includes 16/32-bit RISC microprocessors, data engines, 3D
processors, digital libraries, embedded memories, peripherals, software and
development tools, as well as analog functions and high-speed connectivity
products. Combined with the company's broad Partner community, they provide a
total system solution that offers a fast, reliable path to market for leading
electronics companies. More information on ARM is available at
http://www.arm.com.
About Sarnoff Corporation
Sarnoff Corporation (http://www.sarnoff.com) produces innovations in electronic,
biomedical and information technology that generate successful new products
and services for clients worldwide. Founded in 1942 as RCA Laboratories, it
develops breakthroughs in ICs, lasers, and imagers; drug discovery,
manufacture and delivery; digital TV and video for security, surveillance,
and entertainment; high-performance networking; and wireless communications.
Its history includes the development of color TV, the liquid-crystal display,
and the disposable hearing aid, and a leadership role in creating the new
U.S. digital and HDTV standard. Sarnoff also founds new companies to bring
its technologies to market. It is a subsidiary of SRI International.
ARM and RealView are registered trademarks of ARM Limited. MaxSim is a
trademark of ARM Limited. All other brands or product names are the property
of their respective holders. "ARM" is used to represent ARM Holdings plc; its
operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM
KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co.
Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded
Technologies Pvt. Ltd.; and ARM Physical IP, Inc.
Source: PR Newswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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