Sony's new Bluetooth(R)-based car stereo head unit makes road trips high-fidelity and hands-free26 July 2006
Sony of Canada Ltd., Canada's leading supplier of electronic and computer products for consumers and business, today introduced the MEX-BT5000 car stereo, the Company's first audio-streaming AM/FM CD receiver with wireless Bluetooth(R) technology that will help drivers enjoy safe hands-free conversations and crystal clear, streaming music on the road.
The Sony MEX-BT5000 car stereo automatically connects with cellular phones and other devices, including portable music players that have Bluetooth connectivity.
Placing calls from the MEX-BT5000 car stereo is effortless. Bluetooth technology transfers up to 50 phonebook contacts and six speed-dial entries from a phone to the stereo. The contact information appears on the receiver's high-resolution screen so drivers can easily call friends even when the phone is out of reach.
An integrated microphone on the faceplate detects voices and eliminates the need for additional wiring, so the installation process is quick and easy. The integrated noise and echo reduction signal processing enhances phone call clarity.
"In three words, the latest car stereo from Sony is simple, safe and sleek. It's easy to use, has outstanding sound clarity and looks great in any car," said Neil Dutton, Product Manager, Digital Imaging Accessories & Memory Stick, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "By giving people a hassle-free, all-in-one audio solution, our intention is to help make drivers' lives easier while raising their expectations for car stereos."
Whether streaming music from a mobile phone or digital music player, the MEX-BT5000 car stereo brings new excitement to music. With the touch of a button, music aficionados can easily read key information including album, artist and track on the full motion florescent display. They can play, pause, skip, fast-forward or back up songs, and the BBE(TM) MP signal processing technology restores the much of the depth of sound frequently lost during MP3 compression.
The MEX-BT5000 car stereo supports multiple codecs, including MP3, WMA and ATRAC(R) as well as audio CDs.
Music phones with Bluetooth technology, including the Sony Ericsson Walkman(R) phones, work with the MEX-BT5000 car stereo to stream music from the phone throughout the vehicle's stereo system.
In addition to its wireless Bluetooth capability, the MEX-BT5000 car stereo offers high sound quality and excellent functionality. With its DRIVE-S HX CD playback mechanism, the unit provides outstanding sound clarity and durability.
Its Dynamic Soundstage Organizer II shapes and raises the soundstage, filling the car with music while its three-band parametric equalization sculpts the tone. The 24-bit Digital-to-Analog conversion ensures optimum fidelity to all digital sources, and the S-MOSFET power stage delivers a massive 52-watt X 4 channels to help ensure loud, clear sound even during bumpy rides.
An included remote provides remote playback and phone operation controls. The White LED (light emitting diode) key illumination brightens and clarifies the screen display, and the screen flips down, making it easy to play CDs. The unit comes with a Sony Bus Control for CD changers and is satellite-radio ready.
The MEX-BT5000 car stereo will be generally available in August and has a manufacturer's suggested retail price (MSRP) of $499.99.
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support 77 Sony stores and a network of more than 500 authorized dealers across Canada.
For further information: please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact: John B. Challinor II APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd., (416) 495-3740, john_challinor@sony.ca; Sarah Hatfield, Account Coordinator, Technology Practice, Silverhammer Public Relations, (416) 324-2024, Ext. 7, sarah_hatfield@silver-hammer.com
Source: newswire
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