The Real Yellow Pages(R) From BellSouth Bringing Festival Calle Ocho to Inaugural Hispanic Companion Directory for South Florida

22 November 2005

South Florida's Growing Hispanic business community is now home to BellSouth's first-ever Hispanic companion directory for Spanish speaking residents throughout the Miami area. Beginning the week of November 21, more than 367,000 directories featuring Festival Calle Ocho on the cover will be delivered to residents in Hispanic areas of Dade County. "Our Hispanic business partners and neighbors are what make South Florida vibrant and exciting. To better address the needs of yellow pages advertisers and consumers, we are bringing this "one-of-a-kind" BellSouth companion directory to South Florida," said Frank Bolanos, Director of Hispanic Marketing for BellSouth Advertising & Publishing. The Real Yellow Pages Companion Directory has become popular with area residents and businesses. The smaller version (approximately 7.5" x 9") has become useful for homes and businesses with more than one phone, as well as for those "on the go" to keep in their briefcases and automobiles. Bolanos said that as the Southeast's leading yellow pages directory, The Real Yellow Pages is one of the most important advertising mediums for Hispanic and all businesses in the Miami area. He said the new Hispanic companion is answering the needs of these businesses by helping them to connect with buyers throughout South Florida. "The Real Yellow Pages is in the business of connecting buyers with sellers -- bottom line. To do this, our products must meet the needs of both businesses and consumers. Our companion has been extremely successful and welcome throughout our nine states, and this Hispanic companion will certainly follow in providing a critical resource for area advertisers and directory users," said Dennis Moore, Regional Vice President of Sales for BellSouth Advertising & Publishing. In addition to the Hispanic companion, the Miami core directory began distribution in October and will last approximately four weeks. More than 1.2 million copies of the The Real Yellow Pages core directory will be delivered throughout North and South Dade County. The front section of the core directory includes the award winning Community Information Pages with special sections devoted to information on local schools and government offices, public transportation, area museums and attractions, sporting events, weather and emergency planning, as well as other important local information. In addition to the standard size and companion directories, The Real Yellow Pages Dade County editions are available on CD-ROM and on the Internet at http://www.realpageslive.com. "Just as consumers' preference for how they locate local business information has changed, so has BellSouth's tools for finding information. From our print directory, to cd-rom to the Internet, consumers have a choice of how they 'let their fingers do the walking' when searching The Real Yellow Pages," said Bolanos. RealPages.com(R) from BellSouth is the Southeast's leading online yellow pages. With more than 11.5 million annual searches for Miami area businesses, the RealPages.com network, including Yahoo! Yellow Pages and Switchboard.com, is another way BellSouth connects savvy business people to consumers looking to make a purchase. To create a more powerful Internet Yellow Pages network, SBC Yellow Pages and BellSouth formed a joint venture in November of 2004 and acquired YellowPages.com. YellowPages.com, SBC SMARTpages.com and RealPages.com will merge together into a single intuitive sight http://www.yellowpages.com in late 2005. The YellowPages.com network currently captures more than 70 million monthly searches. RealPages.com Information is available at http://www.advertising.realpages.com. About BellSouth Advertising and Publishing BellSouth Advertising & Publishing Corporation (BAPCO) is the leading provider of print and Internet Yellow Pages products in the southeast. BAPCO publishes 66 million copies of the print Yellow Pages in more than 500 editions in the nine-state BellSouth region. Users referred to The Real Yellow Pages(R) from BellSouth nearly 2 billion times last year and made nearly 200 million searches on RealPages.com (http://www.realpages.com) in 2004. The Real Yellow Pages is a powerful information resource, linking buyers and sellers, with approximately 85 percent of consumers who reference the directories' most frequently used headings making a purchase based on their findings. About BellSouth Corporation BellSouth Corporation is a Fortune 100 communications company headquartered in Atlanta, Georgia. BellSouth has joint control and 40 percent ownership of Cingular Wireless, the nation's largest wireless voice and data provider with 52.3 million customers. Backed by award-winning customer service, BellSouth offers the most comprehensive and innovative package of voice and data services available in the market. Through BellSouth Answers(R), residential and small business customers can bundle their local and long distance service with dial-up and high-speed DSL Internet access, satellite television and Cingular(R) Wireless service. For businesses, BellSouth provides secure, reliable local and long distance voice and data networking solutions. BellSouth also offers online and directory advertising through BellSouth(R) RealPages.com(R) and The Real Yellow Pages(R). BellSouth believes that diversity and fostering an inclusive environment are critical in maintaining a competitive advantage in today's global marketplace. More information about BellSouth can be found at http://www.bellsouth.com. More information about BellSouth can be found at http://www.bellsouth.com

Source: PR Newswire