TOM Online and Titan Sports Join Forces on FIFA World Cup Coverage

30 March 2006

TOM Online Inc. (Nasdaq: TOMO; Hong Kong GEM: 8282), China's leading wireless Internet company, today announced its exclusive cooperation with Titan Sports Weekly, the country's top-selling sports newspaper, to provide joint coverage on this year's FIFA World Cup in addition to a range of other long-term initiatives, including the launch of a new sports channel, http://titan.tom.com , on its portal http://www.tom.com .

In line with TOM Online's strategy to form unique alliances with key media organizations to broaden its reach to Chinese consumers and share revenue with partners, the strategic cooperation with Titan Sports includes the integration of sports content, wireless Internet technologies and marketing resources to deliver a more compelling sports experience to Chinese consumers.

Wang Lei Lei, Chief Executive Officer and an Executive Director of TOM Online, said: "I believe that this cooperation between Titan Sports and TOM Online's forms an integral part of our long-term strategy to provide unparalleled sports content and applications to Chinese consumers, which can be delivered through both mobile devices and the PC, helping to differentiate our services from our competitors and fulfill the growing needs of sports fans in China."

Qu Youyuan, President of Titan Sports said: "I'm very excited about this closer relationship between the two companies. Titan Sports and TOM Online have a successful history of working together on major events such as the Athens Olympic Games and UEFA soccer matches. As an official media organization in China for this year's soccer World Cup, Titan Sports is committed to providing soccer fans with the most in-depth, extensive and up- to-date reports on the field, particularly through its online coverage with TOM Online on titan.tom.com ."

Titan Sports is China's largest sports newspaper with a weekly circulation of over 4 million. As a part of the exclusive cooperation arrangement, Titan Sports will provide first hand stories, pictures and audio-visual material to TOM Online for online and wireless Internet users.

In addition to the alliance with Titan Sports, TOM Online also is an exclusive wireless Internet services partner with China's most-watched sports TV channel CCTV5, which holds exclusive rights to broadcast World Cup matches in China.

About TOM Online Inc.

TOM Online Inc. (Nasdaq: TOMO; Hong Kong GEM stock code: 8282) is a leading mobile internet company in China, operating one of the most successful Internet portals in China ( http://www.tom.com ) and offering a wide variety of online and mobile services, including wireless internet and online advertising. In the wireless internet arena, TOM Online provides a diverse range of services such as SMS, MMS and WAP, and is the largest player of wireless internet voice business. As at December 31, 2005, TOM Online is the only portal in China that enjoyed a top three ranking in every wireless internet service segment.

Forward Looking Statement

The press release of TOM Online Inc. (the "Company") contains statements that may be viewed as "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements are, by their nature, subject to significant risks and uncertainties that may cause the actual performance, financial condition or results of operations of the Company to be materially different from any future performance, financial condition or results of operations implied by such forward-looking statements. Such forward-looking statements include, without limitation, statements that are not historical fact relating to the financial performance and business operations of the Company, the continued growth of the telecommunications industry in China, the expected benefit of any strategic alliances with other companies and our ability to cooperate with our alliance partners, the development of the regulatory environment and the Company's latest product offerings, and the Company's ability to successfully execute its business strategies and plans, including its ability to expand its market share and revenue through strategic alliances.

Such forward-looking statements reflect the current views of the Company with respect to future events and are not a guarantee of future performance. Actual results may differ materially from information contained in the forward-looking statements as a result of a number of factors, including, without limitation, any changes in our relationships with telecommunication operators in China, the effect of competition on the demand for the price of our services, changes in customer demand and usage preference for our products and services, changes in the regulatory policies of the Ministry of Information Industry and other relevant government authorities, any changes in telecommunications and related technology and applications based on such technology, and changes in political, economic, legal and social conditions in China, including the Chinese government's policies with respect to economic growth, foreign exchange, foreign investment and entry by foreign companies into China's telecommunications market. Please also see the "Item 3 - Key Information - Risk Factors" section of the Company's Annual Report for the Fiscal Year ended December 31, 2004 on Form 20-F (File No. 000-50631), as filed with the Securities and Exchange Commission.

For more information, please contact:

Rico Ngai

TOM Online Inc.

Tel: +86-10-6528-3399 x6940

Mobile: +86-139-118-95354

Skype: ricoinrio

Source: prnewswire