USA Mobility Announces Corporate Branding Program, Repositions Company as 'One Source for Wireless(SM)'20 April 2006
USA Mobility, Inc. (Nasdaq: USMO), a leading provider of wireless messaging services, today announced it has adopted a new corporate logo and new tagline, "One Source for Wireless," as part of a company-wide repositioning strategy.
The re-branding initiative underscores USA Mobility's transformation from a purely traditional paging and messaging carrier to a leading provider of virtually any wireless solution, ranging from wireless phones to wireless email to a variety of GPS and other wireless data applications. The program also reflects the company's refocused business strategy aimed at servicing the full range of wireless needs for large enterprise customers in the business, government, healthcare and emergency response sectors.
Among such services, for example, USA Mobility provides Integrated Resource Management (IRM) systems for healthcare and other campus-based facilities that can effectively manage wireless communications throughout an entire organization. In addition, through various partnerships and alliances, USA Mobility is helping its customers leverage their investment in campus Wi- Fi networks by offering wireless VoIP and RFID asset tracking solutions that operate on an existing 802.11b network.
USA Mobility's new corporate tagline was chosen because it conveys our ability to consolidate wireless purchases through a single provider, a growing trend for most of our enterprise customers. By consolidating their purchases, buyers of wireless services are better able to: (1) consult with wireless professionals to choose a solution that best meets their organization's needs; (2) streamline and simplify the purchasing process; and (3) eliminate unnecessary costs.
"As our business strategy continues to shift toward emerging opportunities among our core business users, we believe it's essential for existing and potential customers to recognize and understand the scope of our service offerings," said Mark Garzone, executive vice president for marketing. "Our new corporate logo and tagline will not only create wide public recognition for the breadth of our wireless services, but our re-branding program will also underscore USA Mobility's long-term commitment to serving the wireless communications needs of our business customers nationwide."
Vincent D. Kelly, president and chief executive officer, said: "Managing a dispersed workforce in an increasingly time-sensitive and mission-critical workplace is a growing challenge for all organizations. Our goal is to provide customized wireless solutions for a variety of businesses and organizations that will help them better manage communications among employees as well as enhance their access to data."
Toward that end, USA Mobility has continued to expand its presence in the wireless marketplace in recent years by forming strategic alliances with numerous wireless providers -- including Sprint Nextel, Cingular, Research in Motion, Pango Networks, Vocera Communications and many others -- that have both broadened its service offerings and created access to a host of new customers. These relationships have also allowed USA Mobility to leverage the ubiquity, reliability and affordability of its own paging and advanced messaging networks.
Kelly concluded: "Our repositioning and branding strategy articulates more clearly than ever our commitment to being at the forefront of connecting our customers with the wireless technology and tools that are vital to their success."
USA Mobility's new logo and tagline were developed by Chernoff Newman, a South Carolina-based integrated communications firm with offices in Columbia, SC and Orlando, FL. USA Mobility intends to launch its new corporate and brand identity campaign this week. The campaign is expected to include a series of marketing initiatives to create a broader brand awareness of USA Mobility and its growing capabilities.
NOTE TO EDITORS: To view the new USA Mobility, Inc. logo, please visit: http://www.usamobility.com/about/mediacenter/logos/download.htm.
About USA Mobility
USA Mobility, Inc., headquartered in Alexandria, Virginia, is a leading provider of paging products and other wireless services to the business, government, healthcare and emergency response sectors. USA Mobility offers traditional one-way and advanced two-way paging via its nationwide networks covering more than 90% of the U.S. population. In addition, the company offers mobile voice and data services through Sprint Nextel and Cingular Wireless, including BlackBerry and GPS location applications. The company's product offerings include wireless connectivity systems for medical, business, government and other campus environments. USA Mobility focuses on the business-to-business marketplace and supplies mobile connectivity solutions to over two-thirds of the Fortune 1000 companies. For further information visit http://www.usamobility.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act: Statements contained herein or in prior press releases which are not historical fact, such as statements regarding USA Mobility's expectations for future operating and financial performance, are forward-looking statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve risks and uncertainties that may cause USA Mobility's actual results to be materially different from the future results expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from those expectations include, but are not limited to, declining demand for paging products and services, the ability to continue to reduce operating expenses, future capital needs, competitive pricing pressures, competition from both traditional paging services and other wireless communications services, government regulation, reliance upon third-party providers for certain equipment and services, the timely and efficient integration of the operations and facilities of Metrocall and Arch as well as other risks described from time to time in periodic reports and registration statements filed with the Securities and Exchange Commission. Although USA Mobility believes the expectations reflected in the forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be attained. USA Mobility disclaims any intent or obligation to update any forward-looking statements.
Contact: Bob Lougee (703) 721-3080
Source: prnewswire
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