VeriSign Endorses and Supports Mobile Marketing Association’s Best Practices Guidelines for Mobile Content29 May 2005
VeriSign, Inc. (Nasdaq: VRSN), the leading provider of intelligent infrastructure services for the Internet and telecommunications networks, today announced that the company’s U.S. mobile content service, Jamster!, endorses and supports the Mobile Marketing Association’s (MMA) consumer best practices guidelines for cross-carrier mobile content services.
VeriSign worked as a key contributor with the Cellular Telecommunications Industry Association ( CTIA ), the Mobile Marketing Association ( MMA ) and leading wireless carriers in the development of these critical guidelines. The shared goal of the participating organizations is to ensure a positive consumer experience when interacting with mobile content services. The guidelines include a distinct set of best practices ranging from advertising and promotion standards to opt-in and opt-out requirements. The group was led by the largest carriers in the United States, including Cingular, Nextel, Sprint, T-Mobile and Verizon, the primary aggregators and the content providers like VeriSign.
The VeriSign Jamster! Mobile Content Service has catalyzed the development of Premium SMS services throughout the United States. Premium SMS is a purchase-and-billing mechanism that allows consumers to efficiently request and receive mobile content, applications and games “over-the-air.” Billing occurs through the customer’s wireless carrier and is conveniently charged to the monthly bill.
“As mobility and entertainment services create exciting new options for consumers, our industry must set clear and distinct best practices for advertising and fulfillment,” said Vernon Irvin, executive vice president, VeriSign Communications Services. “As VeriSign enters new digital content markets, we will proactively work with industry associations and service providers to ensure that our offerings are aligned to consumer needs. Today, the MMA has taken an important step forward in setting standards for the rapidly evolving mobile content industry.”
"The MMA has worked extremely hard to create a set of standards which we believe will create a positive mobile user experience and ensure the success of the mobile content industry,” said Jim Manis, global chairman of the MMA. "We are pleased to see that carriers and companies such as VeriSign are quickly embracing these standards and working to achieve the same standards that we set forth in our original mission."
"With growing demand for wireless content and the desire to personalize the user’s mobile experience, we will continue to see the need for industry standards for wireless content and methods of distribution," said Roger Entner, industry analyst and vice president of wireless telecom at Ovum. "Companies who take the first step to adhere to these standards and guidelines will show market and thought leadership in the long run."
The standards that detail the necessary steps that carriers and content aggregators must adopt to be in compliance are available at www.mmaglobal.com/bestpractices.
About VeriSign
VeriSign, Inc. ( Nasdaq: VRSN ), operates intelligent infrastructure services that enable businesses and individuals to find, connect, secure and transact across today’s complex global networks. Additional news and information about the company is available at www.verisign.com.
About Jamster!
Jamster International Sarl, part of the VeriSign, Inc. family, is a leading wireless content mediation company. Jamster! offers robust mobile services by providing access to more than 50,000 pieces of content including the latest ringtones, images, games and community services. Jamster! services are offered as a managed service through the VeriSign IC3 infrastructure service platform for commerce, communications and content. With Jamster!, carriers can seamlessly deliver customized, branded content acquisition portals without significant upfront licensing costs or platform complexity. Jamster! branded services are now offered in North America, UK and Australia and include market proven, end-to-end solutions for content on-boarding, license aggregation, formatting, catalog management, mediation, subscription management, rating and billing and payment integration.
For more information, contact:
VeriSign Media Relations: Brian O’Shaughnessy, boshaughnessy@verisign.com, 650-426-5270
VeriSign Investor Relations: Tom McCallum, tmccallum@verisign.com, 650-426-3744
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the risk that VeriSign's announced strategic relationships may not result in additional products, services, customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2004 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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Source: i-Newswire
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